TRESemmé recently launched the first mass-market reverse wash & care range, Beauty-Full Volume, meaning that this approach is soon to be a topic of heated discussion. Like co-washing and no-poo approaches, reverse care joins a movement of new ideas that aim to revolutionise our haircare routines from the ground up.


Despite this claiming to be the "first" range, this isn't a new idea. Speaking to Refinery 29 last year, Nina Dimachki,artistic director for Kérastase, advocated this method for a...
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