Tamara Ecclestone, daughter and heiress to Formula 1 mogul Bernie, has launched a new haircare range.

Entitled 'Show Beauty', it comes in luxurious packaging and seems every inch the makings of a wealthy heiress. The products, priced from £30-55, are as follows:

(left to right)

  • Hair Fragrance, £55
  • Thermal Protect, £35
  • Volume Mist, £35
  • Volume Lotion, £40
  • Volume Mousse, £30
  • Dry Shampoo, £30
  • Finishing Spray, £30
  • Working Texture Spray, £30
  • Thickening Lotion, £40
  • Thickening Mist, £35
  • Treatment Oil, £50

The collection first caught my eye in Vogue's May issue, and the campaign itself features very glamorous models against an LA condo including pool, summer sky and bronzed skin... you get the idea. What confused me a little was the tagline, 'fabulously decadent haircare'. I don't see what's decadent about this. At all.

I haven't had a chance to see it in the flesh yet. What I do know is that it's exclusive to Harvey Nichols for six weeks before being rolled out into Harrods and all Selfridges. I did email Harvey Nics the other day asking for some samples to review, but seeing the prices they probably laughed it off! However, I shall persevere, and will call into store in the next couple of days to see if they have it.

In the meantime you can shop the products online now here.

Watch this space, HedRockers....