Gwyneth Paltrow has revealed she is going to launch a blow dry bar in Brentwood, California.

It will be a venture in partnership with personal trainer Tracy Anderson, whose fitness studio will house the salon, and hairstylist to the stars David Babaii, the latter being the name on the business.

Babaii, who also has a range of products that will be used in the salon, is a personal stylist to some of Hollywood's top names and has a myriad of magazines under his belt, too.

The products (pictured) are free from sulfates, parabens and petrochemicals and are all cruelty-free.Paltrow says the whole experience is about feeling good about yourself - going from feeling fit to getting beautiful, healthy hair with ethical products.

Here's a peek at what will be on offer:

Work-out Looks -- David and his team will teach you easy to do looks that will not only keep hair in place but offer you conditioning secrets while working out. They will also share quick change styles after your work out in case your schedule is tight. His book of tricks has countless remedies for all hair types and styles.

Blowout Madness -- Get the perfect blowout with sleek perfection and maximum volume. David's top secret techniques used on Gwyneth Paltrow and Jennifer Lawrence will give you a blowout that lasts and lasts.

Red Carpet Waves -- Known as the "King of Curl," David's Bohemian waves have taken the spotlight countless times with Kate Hudson and Emma Stone. Now you too can have sexy, beachy waves that will have the paparazzi snapping your picture.

Into the Evening -- After your workout and have a party to go to? Our styling team can create the ultimate glam ponytail, ultra fab braids or faux bob like David created for the Oscars and Golden Globes. Your new look is sure to be the next cover story.

New You, New Look -- As you transform yourself into the woman you want to be, let our team design a style just for your face shape and lifestyle. They will create a cut and style as well as a product regime of what to use to keep you looking and feeling beautiful. Learn the tricks to keeping hair healthy and shiny 24/7.

One on One with David Babaii -- Special appointments can be scheduled with David Babaii himself. These will be based on his availability and schedule.